Goals and Objectives

Gold Coast Fruits Limited has the objectives to


  • produce high quality pineapples, which possess a fresh and perfect appearance and a minimum shelve-life of two weeks based on industrialized growing and cultivation techniques;
  •  produce sweet and fresh tasty pineapple fruits of  fruit weights ranging from 1.3 kg to 2.2 kg;
  • shape its image by suitable marketing and communication techniques to consistently increase demand for its produce by the market;
  •  train and involve its employees and management to their full capacity in order to optimize the company’s performance;
  •  engage effective techniques to avoid negative impact on the social and natural environment;
  •  achieve product prices, which are 15 % to 20 % higher than the average price on market in order to offer salaries and benefits, which are considerably above industry standard.