Mission Statement

Gold Coast Fruits Limited


  • produces quality fruits of the pineapple varieties Golden Sweet ( MD2), Smooth Cayenne and Queen Victoria on a large scale cultivation on its own farm land and markets its produce in Europe, in Africa and in the Middle East;
  • ensures the satisfaction of its stakeholders and creates an environment in which all employees realize their full potentials;
  • minimizes all negative impacts on the social and natural environment but rather improves conditions to the better. Assessing the major risks of its activities on a regular basis is a principal tool to achieve this target;
  • enhances the empowerment of its employees and improves their socio-economic levels through capacity building,coaching and training;
  • considers in all decisions that its employees shallhave equal chances during their employment with the company.