Gold Coast Fruits is managed by Board of Directors responsible for managing the company on behalf of the share holders. There is a Managing Director, who is the Board Chairman and responsible for implementing company policies. He is supported by Finance Manager, Farm Manager and Monitoring Manager.

 The Finance Manager is responsible for providing Financial guidance and support to the farm business.

 The Farm Manager manages the day to day running of the farm under the direction of the Managing Director. He holds BSc Degree in Agriculture with 12 years experience in pineapple production.

 Monitoring Manager is responsible for monitoring the key performance indicators of the farm and providing support to the farm manager in implementing needed changes and corrective actions. He holds BSc Degree in agriculture and has 15years experience in pineapple production.